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AI answers for dental clinics: make the facts patients ask about hard to get wrong

People now ask AI assistants the kind of questions they used to type into a search box. For dental clinics they sound like this:

• Which dentists near me take new patients?
• Is there an emergency dentist open on Saturday?
• Does this clinic offer sedation or treat children?

An assistant can only answer well if your own pages state the facts clearly and consistently. Nobody can make an assistant cite you, but you can make yourself hard to get wrong.

Checked on 13 October 2026 against schema.org and Google Search Central documentation. Open the source links before you rely on a detail.

Facts to state plainly on your own site

• Clinic name exactly as on your sign and your Google Business Profile
• Street address and which entrance or floor, if it is not obvious
• Opening hours, plus a separate line for emergency or out-of-hours care if you offer it
• Whether you accept new patients, and any age groups you do not treat
• Treatments you actually offer, in plain words (for example implants, orthodontics, sedation)
• Languages spoken by the team, if that matters to your patients

Mix-ups worth checking for

• An old address or phone number from before a move, still sitting on a directory or a forgotten page
• Two clinics with similar names in the same city being blended into one answer
• A former dentist's name still attached to the clinic after they left
• Treatments listed on an old campaign page you no longer offer

Our why AI gets you wrong guide explains the usual causes behind mix-ups like these.

Structured data: the type to use

Use Dentist. On schema.org the path is Thing > Organization > LocalBusiness > Dentist. Google's local business documentation asks you to use the most specific subtype possible.

Example only. Every value below is a placeholder; replace each one with your real, current facts, or leave the property out.

{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Example Dental Clinic",
  "url": "https://www.example.com/",
  "telephone": "+45 00 00 00 00",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Example Street 1",
    "addressLocality": "Example City",
    "postalCode": "0000",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "16:00"
    }
  ],
  "knowsLanguage": [
    "da",
    "en"
  ]
}

Do not add ratings about yourself. Google's review snippet documentation limits local business and organization ratings to sites that capture reviews about other businesses (it calls the rest self-serving reviews).

Careful with claims

Health topics are sensitive. Describe services and practical facts; do not publish treatment outcome promises or before/after claims to “help AI”, and follow your local rules for healthcare marketing.

What we do not claim

• We do not claim structured data or any file makes an AI assistant mention or recommend you.
• We do not claim to know how any specific assistant ranks businesses in your industry.

Check your own site

The free check looks at robots rules, structured data, llms.txt and About facts in your browser. Nothing is uploaded. If you want the files done for you, the Month-1 pack covers them at a fixed price.

Run the free AI-readiness check

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